Credit card processing has risen over the last several years, placing a financial burden on many small businesses. Dual Pricing is a merchant processing program that allows merchant businesses to significantly lower or eliminate their credit card processing cost. The merchant presents the customer with a cash and a credit card price, which allows them to decide on their preferred payment method. Dual Pricing is a program introduced previously in the credit card processing industry. Many U.S. gas stations have offered both cash and credit prices for over a decade.
Frequently Asked Questions
Why are there two prices for items?
In-store, we offer two prices for all of our goods and services: a Card Price and a Cash Price.
Why is the card price higher?
The Card Price is our regular price. We offer a discount on transactions paid for with cash. This is not a surcharge. We do not apply any fees to any tender type. We simply have a Card Price and a Discounted Cash Price.
Is this a surcharge?
Are you surcharging debit cards?
No, we are not. A surcharge is an added fee on top of a credit card transaction. We do not add any fees to any transactions. We offer two in-store prices: a Card and a Discounted Cash Price.